Sandeep Goyal
Sep 20, 2018

Blog: Raising a toast to 250 years of celebrity advertising

Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years

In the late eighteenth century novelty ‘root’ or bulb pots for native flowers or more exotic blooms, were much sought after. The hedgehog or ‘porkoipin’ bulb pot in Black Basalt, the first ornamental ware body developed by Josiah I in 1768, showed the white snowdrop flowers to great advantage. Wedgwood was probably the first brand to use a celebrity endorsement.

Pic credits: The Wedgwood museum

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

12 hours ago

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

1 day ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

1 day ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

1 day ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.