Sandeep Goyal
Sep 20, 2018

Blog: Raising a toast to 250 years of celebrity advertising

Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years

In the late eighteenth century novelty ‘root’ or bulb pots for native flowers or more exotic blooms, were much sought after. The hedgehog or ‘porkoipin’ bulb pot in Black Basalt, the first ornamental ware body developed by Josiah I in 1768, showed the white snowdrop flowers to great advantage. Wedgwood was probably the first brand to use a celebrity endorsement.

Pic credits: The Wedgwood museum

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

9 hours ago

Viewers using both linear TV and CTV jump to 116 mn ...

49% of the incremental CTV viewers come from rural India, according to Kantar.

9 hours ago

Omnicom must show new structure is about more than ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

10 hours ago

Zuno SmartDrive campaign targets next-generation ...

Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.

11 hours ago

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.