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According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.