boAt has announced the appointment of cricketer Jemimah Rodrigues as brand ambassador.
Rodrigues embodies the brand's philosophy of 'do what floats your boAt' which made her the perfect fit.
To highlight this association, the brand has rolled out a campaign featuring Rodrigues.
Aman Gupta, co-founder and chief marketing officer, boAt, said, "We are proud to welcome Jemimah to our boat tribe. At boAt, we strongly support women in sports, and we believe in her tremendous potential to inspire an entire generation of hustlers. We look forward to working closely with her and creating greater impact on the ground level."
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