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Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.