Bailey Bellingy
Mar 06, 2024

Brand power in tackling Asia's gender divide and rewriting the story of equality

Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy

Photo: Bailey Bellingy, Canvas8

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

16 hours ago

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

17 hours ago

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

18 hours ago

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

18 hours ago

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.