Opinion Gender Equality
Bailey Bellingy
Mar 06, 2024

Brand power in tackling Asia's gender divide and rewriting the story of equality

Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy

Photo: Bailey Bellingy, Canvas8

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Farming for change: How innovative marketing is reshaping India's agricultural landscape

4 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Ad industry’s budget wishlist: Relief, reforms, and digital push

6 Ad industry’s budget wishlist: Relief, reforms, and digital push

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Why is PVMA missing ‘U’?

8 Why is PVMA missing ‘U’?

PR Awards India 2025

9 PR Awards India 2025

Neuromarketing: Game-changer or gimmick for Indian brands?

10 Neuromarketing: Game-changer or gimmick for Indian brands?

Related Articles

Creative critique: Tokenism in advertising- a reflection on International Women's Day
Advertising
Mar 07, 2024
Dr AL Sharada

Creative critique: Tokenism in advertising- a ...

IWD campaigns that sparked the right conversations
Advertising
Mar 11, 2024
Campaign India Team

IWD campaigns that sparked the right conversations

What it's like being a woman in adtech
Advertising
Mar 09, 2020

What it's like being a woman in adtech

Pick of the Week: Work that wowed us
Advertising
Mar 15, 2024
Campaign India Team

Pick of the Week: Work that wowed us

Just Published

Amazon's ad business soars, reaching US$56 billion in 2024
Advertising
6 hours ago
Matthew Keegan

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

Meta doubles down on AI tools to boost ad performance
Advertising
6 hours ago
Ravi Balakrishnan

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

LinkedIn bets big on news with ‘News Banner’ test in India
Advertising
6 hours ago
Vinita Bhatia

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

69% of India’s top influencers violate disclosure guidelines: ASCI
Advertising
10 hours ago
Campaign India Team

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.