Breaking news: aMap's Joseph Eapen to join MRUC as CEO

Joseph Eapen, CEO, Audience Measurement and Analytics (aMap) will join Media Research Users Council (MRUC) as CEO.

Andrey Purushottam, chairman, MRUC has confirmed the development. Commenting on Eapen's appointment, Purushottam said, "Joseph brings tonnes of relevant experience and will play a key role in transforming the MRUC into a vibrant organization that spearheads the cause of timely, credible and cost effective research across all media. I am sure Joseph will make the MRUC far more responsive to the needs of its constituents."

MRUC states that Eapen's appointment is part of its intent to "both expand the scope of research to areas beyond print and outdoor as well as to substantially scale the quality and quantity of research across different media".

Eapen is expected to join by the end of this month. In his assignment as CEO of aMap, he was responsible for expanding the overnight ratings provider's base in India amongst broadcasters and DTH players. Eapen has 18 years of experience in media research in India and abroad and has done extensive research in print, television, radio as well as other consumer research.

Eapen clarified that the post of CEO is a specially created one and not a replacement to Sabina Solomon who quit as general manager of MRUC recently. He said, "I am not only excited about growing and strengthening the IRS but also other areas of media research. This is a wonderful chance for me to do relevant work across media."

Read a profile of Joseph Eapen in the forthcoming issue of Campaign India, dated 9th April.