aMap partners Eurodata to provide international TV ratings

aMap has partnered Eurodata to provide international TV ratings in India as well as to disseminate Indian TV ratings globally. Eurodata TV Worldwide is an international organization that provides viewership data of 2000 channels spanning about 80 territories.

Eurodata TV Worldwide releases ‘One Television Year in the World’ -- a handbook on TV audience measurement data across the world. aMap was chosen as the supplier of TV ratings in this publication.

Said Joseph Eapen, CEO, aMap Digital, “This move will give advertisers and broadcasters in India their first ever preview of the TV program performance around the world, an opportunity to study successful formats the world over and therefore to identify successful opportunities in India. Through this association, launch / subsequent ratings, life span of a program, audience profile, and audience decay are some aspects of programs from around the world will be available for analysis through aMap. This privilege symbolizes global acceptance of the power of aMap’s overnight audience measurement system.”