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Type of agency: MediaCompany ownership: BBDOKey personnel: Srinivasan K Swamy, chairman, Shekar Swamy, Group CEO, S Yesudas,CEOAccounts won: Siemens, Bharat Matrimony, Amrutanjan, Apollo Hospitals, Visa International and ASK Wealth Advisors, Consim InfoAccounts lost: Birla SunlifeMedia Direction seems to have had a decent year with fairly significant account wins and new appointments.
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HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.