Campaign UK Team
Jun 26, 2013

Cannes 2013: Grindr most popular app

Grindr, the gay dating app, was the most-used app across three locations at this year's Cannes Lions Festival of Creativity

Cannes 2013: Grindr most popular app

The app was the most-used app from mobile devices in the Gutter Bar and whole conference area, according to analysis of web traffic by BlisMedia.

The app was also the most-used at Campaign's Beach Party on Wednesday 19 June.

Dating apps in the top ten accounted for 14,473 impressions at the event between 16 and 20 June, while gaming apps racked up around 2,369, according to the analysis.

Radio apps and music app Shazam were also featured prominently in the top ten listings, while an alarm clock app, Alarm Clock+, gained its only top-ten ranking (sixth most-used) in The Gutter Bar.

Campaign beach party

Gutter Bar

Whole confrence area

 

 
The article first appeared on campaignlive.uk
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

7 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

8 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

9 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.