Cannes Contenders 2021: Famous Innovations

A photographer’s job is to capture and report. No matter the subject or the situation. One of the first rules of photography is – don’t get emotional about your subject. But, photographers are human first. And inevitably there are times when the human wins over the photographer. When emotion defeats profession. So when the Photographic Society of India sought to promote its 80th Members’ Photography Exhibition, we chose these stories of vulnerabilities. The stories narrated the moments when photographers failed to deliver on their job, because their emotional, moral or simply human side took over. Through these stories, we brought alive how challenging the job of a photographer is, how much pain goes behind each picture and therefore successfully created intrigue, inquiries and walk-ins for the exhibition. 

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