Indian agencies added 20 more shortlists to the country's tally on day two of the Cannes Lions International Festival of Creativity.
So far, India has received a total of 57 shortlists and seven Lions.
Brand Experience Lions
India got a total of 10 shortlists in this category.
dentsu Webchutney and FCB India got three each.
dentsu's shortlists were for Vice Media's 'The Unfiltered History Tour'.
FCB India's shortlists came for 'Political Shakti' and The Times of India's 'The Nominate Me Selfie'.
Ogilvy India also got two shortlists for Cadbury Celebrations' 'Shah Rukh Khan - My Ad'.
VMLY&R Commerce India's 'Smart Fill' for Unilever and 'Adeli' for Unipads is also in the running for a Lion.
Creative Strategy Lions
No Indian shortlist.
Creative Effectiveness Lions
DDB Mudra got India's only shortlist in this category, for Stayfree's 'Project Free Period'.
Creative Business Transformation Lions
VMLY&R's 'Smart Fill' for Unilever earned the only Indian shortlist in this category.
Creative Commerce Lions
VMLY&R Commerce's 'Smart Fill' for Unilever has earned three shortlists in this category.
McCann India also earned a shortlist for Ujjivan Small Finance Bank's 'Shagun Ka Lifafa'.
Mobile Lions
dentsu Webchutney's 'The Unfiltered History Tour' for Vice Media has three shortlists in this category.
Ogilvy's 'NothingCoin' for Cadbury 5 Star has also been shortlisted.
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