Casio India has announced the appointment of Shubman Gill as brand ambassador of its G-Shock range.
Through Gill Casio aims to connect with gen Z and millennials in India.
According to a statement from Casio, his pursuit of sporting triumphs echoes the brand's philosophy of ‘absolute toughness’.
Hideki Imai, managing director, Casio India, said, "We are delighted to welcome Shubman Gill to the global G-Shock family. His inspiring persona and unwavering determination resonate strongly with G-Shock's values, making him the perfect embodiment of our 'spirit of toughness.' Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up."