Campaign India Team
Apr 01, 2009

CNBC-TV18, Mint to work together

CNBC-TV18 and Mint have inked a content partnership deal. The new alliance enables individuals to view Mint's exclusive stories on CNBC-TV18, while the latter's news and analysis will be available in Mint, on a daily basis.Speaking about this development, R.Sukumar, editor, Mint said, "At Mint, we have always focused on delivering clarity in business news and reportage and reach our readers wherever they are. Our presence on CNBC-TV18 will enhance our offering significantly."

CNBC-TV18, Mint to work together

CNBC-TV18 and Mint have inked a content partnership deal. The new alliance enables individuals to view Mint's exclusive stories on CNBC-TV18, while the latter's news and analysis will be available in Mint, on a daily basis.

Speaking about this development, R.Sukumar, editor, Mint said, "At Mint, we have always focused on delivering clarity in business news and reportage and reach our readers wherever they are. Our presence on CNBC-TV18 will enhance our offering significantly."

Commented Udayan Mukherjee,managing editor,CNBC-TV18, "We look forward to creating compelling content through this association. CNBC-TV18 has always been committed to providing hard nosed analysis and perspective, presented incisively and consistently. We believe Mint will be a great partner for us in furthering that objective".
 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

DPDP’s parental consent chaos: The latest hurdle ...

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

18 hours ago

Moves and wins roundup: Week of 06 Jan

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

19 hours ago

Does OPPO’s Reno13 campaign truly capture living in ...

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

19 hours ago

Quick buzz or backlash: Are negative marketing ...

SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.