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Both businesses were won as incumbents.
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.
Our weekly roundup of the latest appointments and account wins news from PHD India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.