Contract Advertising has elevated Rohit Srivastava to the position of chief strategy officer. Prior to this, Srivastava was head, strategic planning, at the agency.
Srivastava has been with Contract for 23 years. In his new role, Srivastava will look to develop and integrate the strategic planning capabilities and will partner Rana Barua, chief operating officer, Contract India, according to an official statement.
On Srivastava's new role, Barua said, "Rohit has been one of the biggest strengths Contract has had over two decades. As he takes over the role of the chief strategy officer across all verticals of Contract, he will partner me in fortifying client relationships and ensure the future growth of Contract."
Contract Advertising promotes Rohit Srivastava as CSO
Prior to this, he was head, strategic planning
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Tata Power’s AI Christmas campaign: Magic or ...
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
Indian research and insights industry reaches $3.2 ...
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Newly-launched Whoppl Bharat aims to bridge India’s ...
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
Former GroupM China executives to face Shanghai ...
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.