Haldiram’s appoints Contract Advertising

Contract Advertising has won the mandate for Haldiram’s mainline, strategy, creative and digital content duties. 

With this appointment, the agency will be responsible for Haldiram’s brand strategy and creatives for the domestic market, the export market, and retail/QSRs.

The account was won post a multi-agency pitch and will be handled out of Contract’s Mumbai office. 

Pankaj Agarwal, managing director, said, Haldiram’s, said, “Haldiram's has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sector, we are known to generate excitement amongst the consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards. To make consumers aware of our wide brand portfolio, we needed an advertising agency that understands our constant rise and the consumer's changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications and reach new heights.”

Divya Batra, marketing head, Haldiram’s, said, “Over the years, Haldiram’s has expanded its range from traditional namkeens to western snacks, frozen snacks, ready-to-eat, ready to cook, chocolates, and many more food categories. To communicate the same to our consumers, we needed an agency passionate about reaching and engaging with consumers impactfully. After an extensive process and multiple pitch rounds, we are exhilarated to partner with Contract. Together with the data and consumer insights approach, we target to build effective marketing communication and increase brand footprint.”

Ayan Chakraborty, executive vice president and general manager, Contract Mumbai, said, “Haldiram’s is an iconic brand, and it is a household name in India. We are proud of being the agency that has been given the responsibility to craft the narrative for this brand in India and abroad.”

Rahul Ghosh, senior vice president and executive creative director, Contract Mumbai, added, “At Contract, we have a bit of history with Made In India powerhouses. Haldiram’s is one such global success story. Getting to work on the narrative of this iconic brand is the kind of challenge that is a part of our DNA.”