Campaign India Team
May 11, 2020

Covid-19 dampens number of Mother's Day campaigns

81.5 per cent decrease in number of advertisements in 2020 compared to 2018

Covid-19 dampens number of Mother's Day campaigns
While our inbox was full with Mother's Day campaigns shared by brands last weekend, data shared by Unmetric suggests that this year saw a steep decrease in advertisements around the occasion.
 
In 2018, there were a total of 282 advertisements from India uploaded on YouTube to celebrate the day. In 2019, the number reduced marginally to 241. 2020 saw a decrease of 81.5 per cent (versus 2018) as only 52 advertisements were released on YouTube in India.
 
The digital tracking agency used four different keywords to generate data from YouTube. 
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Transparency: A critical ingredient for brands to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

17 hours ago

Auto sector led print ads with 15.2% share in 2024: ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.

17 hours ago

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

19 hours ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.