
Cult.fit has announced the appointment of actor Ranveer Singh as brand ambassador.
The sports and fitness brand aims to leverage Singh's infectious, social energy and commitment to a healthy and fit routine.
Furthermore, cult.fit has rolled out a campaign featuring Singh to highlight this association.
Naresh Krishnaswamy, head, cult.fit, said,“Ranveer Singh is known for his sportive spirit, unparalleled energy and passion for fitness, all of which perfectly align with the thinking and vision of our brand. Through this association we aim to amplify cult.fit’s message to reach a wider audience while making fitness more accessible and enjoyable for everyone. Given his ability to connect with people organically, we believe that Ranveer is the ideal fit for cult.fit.”