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My favourite David Abbott story is about the Economist campaign.
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Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite Power’s group CHRO, head of marketing and communication, and head of CSR.