DDB Mudra appoints Shally Mukherjee senior vice president

DDB Mudra Mumbai has appointed Shally Mukherjee as senior vice president. In her new role, she will be handling clients across FMCG, realty, tourism and corporate.

In her previous assignment, Mukherjee was with Commonwealth, Mumbai, where she led global projects and also had the mandate for Korea for Chevrolet, informed a DDB Mudra Group statement.

Mukherjee will report to Rajiv Sabnis, president, DDB Mudra Group, Mumbai.

On the appointment, Sabnis said, “Shally is now a member of the DDB Mudra Group family. She joins not just an office or agency but a large, integrated communications conglomerate and a family of over 1150 people. We hope that her experience and expertise meets with exciting challenges and opportunities provided by our clients and brands. We welcome her and wish her a great career here, in the years to come.”

On her move, Mukherjee said, “This opportunity is a perfect next step in terms of mutual value addition. DDB Mudra is going through very exciting times and I am delighted to be a part of it. I am sure the sheer challenge of my mandate here will ensure hugely eventful times ahead.”

In earlier assignments, Mukherjee has worked with Leo Burnett, JWT and FCB Ulka.