Campaign India Team
Jan 19, 2016

Dentsu Webchutney bags Forever New’s digital mandate

Account won following multi-agency pitch

Dentsu Webchutney bags Forever New’s digital mandate
Dentsu Webchutney has bagged the digital advertising and search mandates of fashion brand Forever New, following a multi-agency pitch. The account will be handled by the agency’s Delhi office.
  
Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, “We are absolutely thrilled and excited to be working on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that.”
 
Vishal Trehan, business head – India, Forever New, added, “Forever New has forayed into the digital space by associating with Dentsu Webchutney and we’re looking forward to this exciting partnership. The idea is to synergise towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us.”
 
Forever New, which has a presence in clothing and accessories, was founded in Melbourne.
Source:
Campaign India

Related Articles

Just Published

2 days ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

2 days ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

2 days ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

2 days ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.