Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
May 20, 2008
Digitas' Torrence Boone named CEO for Project Da Vinci
After months of speculation, WPP has announced the appointment of Torrence Boone as the Chief Executive Officer of Project Da Vinci, the new global agency being built to meet the marketing needs of its first client, Dell. Previous to this, Boone was president, Digitas Boston. The as yet unnamed agency currently titled Project Da Vinci would look at consolidating Dell’s worldwide marketing services.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Marketing
9 hours ago
GEO ‘converts like crazy’ and is already rivalling ...
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
Marketing
10 hours ago
YouTube doubles down on AI, brand deals and creator ...
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
Marketing
11 hours ago
Jerry Greenfield’s last scoop: Ben & Jerry’s ...
Greenfield accuses Unilever of silencing the company’s activism.
Opinion
11 hours ago
The real risk in playing it safe
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.
