Campaign India Team
Aug 28, 2022

Disney Star's innings with ICC to continue till 2027

The media company has retained the digital streaming and television rights

Disney Star's innings with ICC to continue till 2027
The International Cricket Council has awarded Disney Star with its media rights for its cricketing events till 2027. 
 
According to media reports, Viacom 18, Sony and Zee, were the other competitors bidding for the media rights. 
 
The extension of the ICC rights adds to the media company's portfolio of cricket properties which also include the television rights for IPL (2023-27), TV and digital rights to Cricket Australia (2024-31), BCCI broadcast rights through the 2024 and Cricket South Africa (end of 2023-24 season). 
 
Under the new agreement, Disney Star has retained exclusive digital streaming and television rights for both men’s and women’s events through 2027. 
 
The bid closed at approximately USD 3 million, cited reports. 
 
K Madhavan, country manager and president, Disney Star, said, "We are delighted at being able to continue our association with the International Cricket Council (ICC). We look forward to strengthening our partnership with ICC in the years ahead. Disney Star has played an important role over the last seven years in transforming ICC games into one of the biggest sporting spectacles in India and has expanded the viewer base of the property across geographies and demographics in the country."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

2 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

2 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

2 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.