Rediffusion has announced the appointment of Divyanshu Bhadoria as chief strategy officer.
He will be based in New Delhi and report to Sandeep Goyal, managing director, Rediffusion. Bhadoria moves from Wieden+Kennedy, where he was strategy director.
Goyal said, "Divyanshu is a sharp new addition to the growing talent pool at Rediffusion. He will work with me on various new initiatives that we have in the pipeline. He will strengthen the thinking and output at our think tank Red Lab too."
Bhadoria said, "Rediffusion is an agency going through a major transformation. I am delighted to be part of the new wave thinking at Rediffusion and look forward to working on the agency’s various hi-profile clients like BMW, Liebherr, Parle, Kansai Nerolac, Tata Power and more. I am also looking to help in building the agency’s consumer insights think tank Red Lab to the next level with Dr. Goyal.”
He has also worked with TBWA, Creativeland Asia, DDB Mudra Group and Komli Media.