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The first part of a special series with Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative
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The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.