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The first part of a special series with Bharat Anand, the Henry R. Byers professor of business administration in the strategy unit at Harvard Business School, and the faculty chair of the HBX initiative
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.