Euro RSCG scoops Baskin-Robbins India

Ice-cream outet chain Baskin-Robbins India has appointed Euro RSCG to handle its creative communications.  

Ashwin Uppal, general manager, marketing - South Asia, Baskin-Robbins, said “Our brand has been in India since 17 years. While we’ve managed to have a strong presence in India, the changing consumer and market landscape coupled with a desire to reinvigorate the brand were the key reasons for us to look for a new creative partner. Therefore, we called for a multi-agency pitch and eventually zeroed down on Euro RSCG to be our creative agency. We are a fun brand and the Euro RSCG team being young and energetic fits well with our brand philosophy. We look forward to a fruitful work experience with the Euro RSCG team."

Speaking to Campaign India, Shavon Barua, director, Mumbai - Euro RSCG, said “I think what worked in our favour was a young, passionate and enthusiastic team. The work is already underway and we will be launching a 360-degree above-the-line campaign definitely in the first quarter of 2011.”