Geodesic hires Pinstorm for a new product's online global launch

Geodesic, a mobile content and communication company, has appointed Pinstorm to handle the global online launch of its undisclosed new product. Lintas Media Group has been appointed as Geodesic's global offline media agency of record.

The other media agencies that pitched for the business were Group M, Starcom and Interactive Avenues, according to sources.

Kiran Kulkarni, managing director, Geodesic, said, "Pinstorm could understand our product and its potential and came up with a strategy that really brings our new product to life in a unique and powerful way. Pinstorm's branding and creative recommendations were on the mark and their pay-for-performance model is extremely attractive for an aggressive marketing-driven company like ours."

Ansoo Gupta, head- global business, Pinstorm said, "We're really excited about launching this stunning new product from Geodesic and delivering the required branding, awareness and results where and when it counts around the world."

N P Sathyamurthy, joint president, Lintas Media Group said, "The LMG–Pinstorm partnership is already bearing path-breaking results – we work together on Idea Cellular, Sony, ITC, Tata Capital, Career Launcher and other clients. Our strengths are complementary – and we look forward to the combined team working seamlessly to deliver the media and creative impact that Geodesic needs around the world."