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Geodesic, a mobile content and communication company, has appointed Pinstorm to handle the global online launch of its undisclosed new product. Lintas Media Group has been appointed as Geodesic's global offline media agency of record.The other media agencies that pitched for the business were Group M, Starcom and Interactive Avenues, according to sources.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.