Advertising
Staff Reporters
Nov 29, 2024

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Photo: Shutterstock

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

4 Valentine's Day 2024: Brand work that caught our attention

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

5 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

PR Awards India 2025

6 PR Awards India 2025

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Farming for change: How innovative marketing is reshaping India's agricultural landscape

8 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Ad industry’s budget wishlist: Relief, reforms, and digital push

9 Ad industry’s budget wishlist: Relief, reforms, and digital push

India’s brew boom: How coffee brands are winning over young consumers

10 India’s brew boom: How coffee brands are winning over young consumers

Related Articles

APAC ad spend growth cools as global market tops $1 trillion: WARC
Advertising
Aug 23, 2024
Nikita Mishra

APAC ad spend growth cools as global market tops $1 ...

APAC experts react to first day of DOJ and Google trial
Advertising
Sep 10, 2024
Shawn Lim

APAC experts react to first day of DOJ and Google trial

WARC pegs global retail media advertising investment at $153.3 billion in 2024
Advertising
Jun 05, 2024
Campaign India Team

WARC pegs global retail media advertising investment...

Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Advertising
Nov 27, 2024
Reem Makari

Google’s US antitrust trial comes to an end as both ...

Just Published

Women comprise 47% of India's online shoppers: Ipsos study
Marketing
13 hours ago
Campaign India Team

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

MTR serves up a steaming bowl of culture and comfort
Advertising
15 hours ago
Campaign India Team

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
Advertising
16 hours ago
Robin Langford

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

The multi-screen juggle: How brands keep up with Gen Z
Advertising
17 hours ago
Vinita Bhatia

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.