Grey elevates Vishnu Srivastav and Goral Ajmera to joint senior ECDs

Grey has elevated Vishnu Srivastav and Goral Ajmera as senior executive creative directors. They move into a position occupied by Rohit Malkani, who is moving to join Publicis in Singapore.

Srivastav and Ajmera will jointly head the creative team in Grey Mumbai, and will report to Malvika Mehra and Amit Akali, joint NCDs and EVPs. Prior to the elevation, Sirvastav was executive creative director while Ajmera was group senior creative director.

Srivastav has over 13 years of experience. Prior to joining Grey Mumbai, he has worked at Grey Chennai, Bengaluru and Delhi. He has also worked with RK Swamy BBDO and Draftfcb-Ulka in past assignments. Ajmera has spent three of her 14 years in advertising at Grey. She has worked with Enterprise, Leo Burnett, O&M and JWT previously.

On the elevations, Malvika Mehra said, “It’s always feels great to be able to promote talent from within. And both Vishnu and Goral are as ‘homegrown’ as you can get. Vishnu’s been with Grey for over 10 years, while Goral was probably one of the first people we hired when we joined Grey. Their relentless pursuit to do better work, their hunger to shoulder responsibility, their ‘can do’ attitude and their immense talent made them an obvious choice for the job.”

Amit Akali added, “Goral and Vishnu have their task cut out. Last year was a good year for Grey Mumbai, with the office accounting for a lot of our awards; the Goafest Grand Prix for Killer and our three metal haul at Cannes. Business wise too it’s been great; we won Times Pro and Tea Board, amongst others.  Now, all they need to do is better it. No pressure!”

On the new mandate, Ajmera said, “We're excited about this new and exciting phase in our career. The aim is to embrace new age thinking, create work that people remember and most importantly, have fun.”

Srivastav added, “We're kicked about this new mandate. And we're keen to get the momentum gained from the last year and use it to create more good work.”