Changes at Batey India and Grey India

Jayaraman moves in from JWT, Mumbai where he was associate vice president and senior creative director (Copy). Jayaraman and Sham Ramachandran, executive creative director and creative head, South, together will lead the creative responsibilities for Grey South (Bangalore and Chennai).

 

On joining Grey, Jayaraman said, “I am excited about my new innings. It’s a big decision for both Grey and me, and the good thing is, it feels very right. Malvika, Amit and Jishnu are passionate, committed to excellence and look at work as something personal – I would like to believe we’re on the same page there. I look forward to partnering Sham and Hari, and I think the Gods are on our side. Lastly and very importantly, I would also like to thank JWT for teaching me my craft, and I hope to do everyone proud.”

 

Before Jayaraman’s appointment, Sham and Vishnu Srivatsav, together had spearheaded the creative duties for Southern region. Srivatsav's new responsibility is to build a formidable creative structure for Batey in Mumbai.

 

He has worked on brands like Sony, Citizen, Club Mahindra, Lee, Kitchens of India, Aircel, Sabena, Kiwi Shoe Polish, Britannia, Scotch Brite, Fortis Hospitals, Deccan 360, Bharti AXA General Insurance, Intex Mobiles, National Geographic Channel, Honda Brio and Dell. 

Commenting on his new role, Srivastav, added, “It’s been six years in Bangalore and it has been one heck of a journey. I guess it’s time to start again and I’m excited about this opportunity to start afresh in a new city and a brand new agency (while retaining the comfort of the Grey network, of course). My thanks to all our clients for their faith in me, and my fellow travellers Hari and Sham for their tolerance. And all my best wishes to Ram.”

 

On the developments, Malvika Mehra, national creative director and executive vice president, Grey India said, “Vishnu is a fabulous writer with a great attitude. He’s been with Grey for over nine years now and worked at most of our offices; Chennai, Bangalore and Delhi. It’s great to have him in Mumbai now. Apart from Batey Ads he’s going to be involved in new business pitches for Grey and we’re sure he’ll deliver on both counts.”

 

Amit Akali, national creative director and executive vice president, Grey India added, “Some of our best work has been happening in the South, be it the Bharati Axa Health Insurance film or the new Britannia  rusks TVC; good, popular work on big brands. That’s just the kind of work that Ram’s been doing. We’re sure that the new jodi of Ram and Sham, along with Hari (Hari Krishnan – Branch Head, Grey South) will take our Southern offices to even greater heights.”