Grey wins top honours at 5th Remmy Awards

Grey Worldwide has won the Grand Prix at the 5th Remmy Awards for its work on HCL Axon. JWT, Euro RSCG, Joshbro and Paradigm Plus were among the other winners at this year's Awards held in Mumbai on March 22. The Remmy Awards, instituted by the Times Ascent, honours and rewards advertisements in the area of recruitment marketing. A total of 275 entries were received for this year's awards.

Grey Worldwide also managed to win the metals for the same campaign in the 'IT & Telecom category' as well as 'Best Art Direction'. Wipro BPO along with Paradigm Plus Marketing Communications won in the 'BPO category'. HSBC along with JWT Mindset Advertising won for the 'Best Campaign', while Joshbro Communications won two Remmy’s - 'Best Copy' and 'Best Ad in the Services category'. 

A total of 275 entries were entered for the Awards this year. Jury for the Awards consisted of  Rajesh Dahiya, president – HR, Axis Bank, Sanjay Jog, chief people officer, Future Group, Sumit Mitra, executive vice president (Corporate HR), Godrej Consumer Products, Ryan Menezes, chief creative officer, Percept/H, Bhupal Ramnathkar, founder, chairman, Umbrella Design and Raj Nair, regional creative director, Contract Advertising.

Chief guest of the event, Saugata Gupta, chief executive officer – Consumer Products Business, Marico Limited, said, “In order to derive a competitive edge, processes and strategies can easily be replicated, but people resources are impossible to replicate; hence, it can easily be proclaimed that people are the sole differentiating factor.”

Speaking about this year’s entries, jury member, Nair said, “Larger corporates need to focus on how they want to build their brand. I am sure if the briefs are clear, the agencies can churn out winning ads and wrong hires can be kept at bay.”

Jog added, “HR today doesn’t actively interact with the ad agency. This is a mindset, which HR managers need to change. I think recognising recruitment advertising is a very important step. When people see ads, which are nominated or have won, they will get far more encouraged.”