Campaign India Team
Oct 19, 2022

Haldiram’s appoints RepIndia for digital

Account won post a multi-agency pitch

Haldiram’s appoints RepIndia for digital
Haldiram’s has announced the appointment of RepIndia for its digital duties. 
 
The agency will be responsible for the brand’s digital strategy and creatives for its domestic market, the export market, and retail/QSRs.
 
The account was won post a multi-agency pitch and will be handled by RepIndia’s Delhi office.  
 
Divya Batra, marketing head, Haldiram’s, said, “We welcome RepIndia to Haldiram's family. The term family is synonymous with the brand Haldiram's, which since 1937 has been building relations with countless families all over India and across the globe too. We have consistently built a business connecting with consumers through our trusted offerings. Apart from excellent and innovative products, it is time we reach out to the younger and newer customers via our digital footprints. With RepIndia's data and consumer insights approach and passion for food, we target to build effective marketing communication and increase the brand's digital footprint.’’
 
Ayesha Chenoy, founder, RepIndia, said, “Haldiram’s is not just a brand, it’s a piece of every Indian’s heart - and so to work with Haldiram’s is an honour for us at RepIndia. And while we ideate, it will be - as always with Navrattan.” 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Segwise unveils AI-powered creative analytics tool

The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based creatives.

19 hours ago

Dentsu Creative Webchutney appoints eight national ...

The agency restructures its top creative leadership while embracing a DIY approach to its business.

21 hours ago

Why humour in B2B advertising works

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

21 hours ago

Skype signs off: The OG of video-calls logs out for ...

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.