Campaign India Team
Oct 19, 2022

Haldiram’s appoints RepIndia for digital

Account won post a multi-agency pitch

Haldiram’s appoints RepIndia for digital
Haldiram’s has announced the appointment of RepIndia for its digital duties. 
 
The agency will be responsible for the brand’s digital strategy and creatives for its domestic market, the export market, and retail/QSRs.
 
The account was won post a multi-agency pitch and will be handled by RepIndia’s Delhi office.  
 
Divya Batra, marketing head, Haldiram’s, said, “We welcome RepIndia to Haldiram's family. The term family is synonymous with the brand Haldiram's, which since 1937 has been building relations with countless families all over India and across the globe too. We have consistently built a business connecting with consumers through our trusted offerings. Apart from excellent and innovative products, it is time we reach out to the younger and newer customers via our digital footprints. With RepIndia's data and consumer insights approach and passion for food, we target to build effective marketing communication and increase the brand's digital footprint.’’
 
Ayesha Chenoy, founder, RepIndia, said, “Haldiram’s is not just a brand, it’s a piece of every Indian’s heart - and so to work with Haldiram’s is an honour for us at RepIndia. And while we ideate, it will be - as always with Navrattan.” 
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Transparency: A critical ingredient for brands to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

16 hours ago

Auto sector led print ads with 15.2% share in 2024: ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.

16 hours ago

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

18 hours ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.