Hitachi banks on technology to push premium AC range

Hitachi Home and Life Solutions, a subsidiary of Japan-based Hitachi Appliances, has rolled out a campaign to push its range of premium air conditioners. The new campaign has been created by Bates 141.

“The campaign will further consolidate Hitachi’s image of being a technologically superior company with amazing products,” said Gurmeet Singh, assistant vice president, head- business planning, Hitachi Home and Life Solutions.

The company has launched two new models: Follow Me and Cut Out, and the campaign aims to bring forth the air conditioners’ innovative feature that allow the airflow of the AC to follow the user as he moves in the room.

Watch the TVC here:

Hitachi India commercial from Campaign India on Vimeo.
 

The launch film, titled Follow Me, shows an upmarket home where a maid is hard at work. She switches on the AC and wanders through the room only to realise that the AC airflow is following her. The wind chimes on the top of the room accentuate the air flow movement building up the musical notes.

Jayanto Banerjee, executive vice president, Bates 141 Delhi said, “The task was to showcase Hitachi as a technologically advanced brand with a customer centric approach as demonstrated through its new ‘Follow Me’ feature.”

The film has been directed by Bob of Good Morning Films in Bangkok.