Hitachi banks on technology to push premium AC range

Hitachi Home and Life Solutions, a subsidiary of Japan-based Hitachi Appliances, has rolled out a campaign to push its range of premium air conditioners. The new campaign has been created by Bates 141.“The campaign will further consolidate Hitachi’s image of being a technologically superior company with amazing products,” said Gurmeet Singh, assistant vice president, head- business planning, Hitachi Home and Life Solutions.