Campaign India Team
Aug 07, 2012

iBall ropes in Kareena Kapoor as brand ambassador

Kapoor will endorse iBall's mobile phones; TVC to go on air post 15 August

iBall ropes in Kareena Kapoor as brand ambassador

iBall has brought in Kareena Kapoor as its brand ambassador for its mobile phones.

Commenting on Kapoor's appointment, Sandeep Parasrampuria, director, iBall, said,  "Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us."

Kapoor will feature in a TVC created by an in-house team at iBall. The film will go on air after 15 August.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Beyond the jingle: The power and challenges of ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.

3 hours ago

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

4 hours ago

Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ...

The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.