Campaign India Team
Oct 05, 2016

IBD bags Jivi Mobiles' creative mandate

Account won post multi-agency pitch

(Irrfan Khan (left) and Pankaj Anand (CEO, Jivi Mobiles)
(Irrfan Khan (left) and Pankaj Anand (CEO, Jivi Mobiles)
IBD has announced that it has bagged the creative duties for Jivi Mobiles post a multi-agency pitch. 
 
Jivi Mobiles is a brand from China-headquartered Magicon Impex.
 
The company commenced operations in 2004 as an importer and distributor of handsets in India. It launched Jivi branded feature phones in 2011 and Android smartphones and tablets a year later.
 
The brand has roped in Irrfan Khan as brand ambassador. 
 
Rahul Gupta, MD, IBD, said, “Jivi Mobiles is a great win for us. It, yet again, showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionise this market segment and achieve the brand mission.”
Source:
Campaign India

Related Articles

Just Published

10 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

10 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

10 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

11 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.