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Can you talk to the NRI manager, branch manager, wealth manager and business banking manager of ICICI Bank from the comfort of your office or home, through your laptop or PC? Well, almost. ICICI's ambitious project, ICICI Virtual Bank created by Urja Communications has been soft launched, it can be viewed at http://izone.icicibank.co.in/Myebank/home.jsp
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.