Campaign India Team
May 06, 2020

In10 Media Network launches Bhojpuri cinema channel

The network enters regional market with Filamchi

In10 Media Network launches Bhojpuri cinema channel
In10 Media Network has announced the launch of its first regional movie channel Filamchi, a 24/7 broadcast channel for Bhojpuri cinema fans across the country.
 
In10 Media Network's bouquet consists of channels like Epic TV and ShowBox.
 
With Filmachi, it looks to target the Bhojpuri speaking markets in Bihar, Jharkhand and Uttar Pradesh.
 
Currently, the channel is available on DD FreeDish and soon will launch across all major cable operators and platforms.
 
Aditya Pittie, MD, In10 Media Network, said, “The regional entertainment landscape has seen a tremendous surge, with an increasing number of viewers preferring to consume content in their local languages. At In10 Media Network, we see this as a great opportunity, which is in tandem with the expansion strategy for our broadcast business. With the launch of Filamchi and its exciting line-up of movies, we look forward to addressing the entertainment needs of Bhojpuri cinema fans in the country.”
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

8 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

8 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

10 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.