The India Chapter of the International Advertising Association (IAA) is inviting nominations for the second edition of its IndIAA awards.
The awards were launched last year, and positioned as the recognition ‘for real hard working creative advertising’.
Last year’s jury was chaired by Unilever’s Harish Manwani. This year too, the jury will comprise CEOs who have judged advertising in the course of their careers.
Nielsen India and Campaign India are ‘Knowledge Partners’ this year.
Pradeep Guha, chairman, IndIAA awards, said, “Advertising campaigns that were released between 1 July 2015 and 30 June 2016 will be honoured in multiple product and service categories. To qualify for the award the campaign should have film (TV or digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a newcomer) would be awarded. The awards ceremony would be in Mumbai in late September 2016. This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it received on its debut last year. There will be no entry fee.”
Anyone can nominate an ad campaign that meets eligibility criteria, by mailing a link to the work, to [email protected].
Srinivasan Swamy, president IAA India chapter and SVP, IAA Global, said, “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign.”
Categories in which nominations are invited are:
- Auto Four Wheelers
- Auto Two Wheelers
- Auto Others (including tyres, oil)
- Banking and Finance
- Insurance
- Consumer Electronics (including mobile handsets)
- Consumer Durables
- Entertainment & Media
- Fashion and Accessories (including jewelry, watches, textile, apparel, baggage, handbags, personal grooming products)
- Food and Beverages
- Government / Ministries / Public Administration (national, State, local)
- Home Care (FMCG) (including detergents and cleaning products)
- Fittings and fixtures (including switches, pipes, wires, sanitary ware, adhesives, cement)
- Personal Care (FMCG) (including cosmetics and toiletries)
- Pharma, Hygiene and Wellness
- Online commerce (including mobile apps, tele-shopping, payment apps)
- Retail (including quick service restaurants)
- Telecom, Internet Services and Technology (including ISPs, search engines, social media, non-shopping apps, job and matrimony listing sites)
- Travel, Tourism, Hospitality (excluding online/apps)
- Corporate (Any segment; no product reference or multiple product reference)
- Gender-Sensitive Advertising (Any segment)
The last date for sending in nominations is 20 August 2016.
The awards website indiaa-awards.org will go live with nominations for 2016 shortly.
(Updated at 1930 hrs on 12 August 2016 with names of categories.)
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