Winners for the second edition of the IndIAA Awards were announced at an awards gala in Mumbai on 16 September 2016. Winners were announced across 15 of the 21 categories this year. The jury decided not to award any of the work in six categories.
Work by Ogilvy & Matter took home five of the awards on the night. JWT (2), Leo Burnett (2), BBDO, Creativeland Asia, Dentsu, Flying Cursor, Grey Group India, Lowe Lintas and Medulla Healthcare were among creators of winning work.
The jury headed by PepsiCo's D Shivakumar included Geetu Verma of HUL, Shantanu Khosla of Crompton Greaves Consumer Electricals, Sanjay Behl of Raymond, Amit Syngle of Asian Paints and VL Rajesh of ITC.
The IndIAA Awards chooses only one winner in a category, or a joint winner in case of tied scores.
Pradeep Guha, chairman, IndIAA Awards, said, “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”
Srinivasan Swamy, President, IAA India chapter and SVP, IAA Global, added, “Last year, when we conceptualised the IndIAA Awards, we intended it to be different. We are happy to see industry acknowledge the concept of awarding all the co-creators of the campaign. I would also like to thank the stellar jury for their perspective on the winning campaigns.”
Winners
Auto Two Wheelers (Joint winners)
TVS Jupiter: Zyada ka fayda
Creative agency: Dentsu Communications, Bengaluru
Bajaj V: Invincible
Client: Bajaj Auto
Creative agency: Leo Burnett
Consumer Electronics
Micromax Unite4: Angrezipanti ko dikhao angootha
Client: Micromax
Creative agency: Creativeland Asia
Media and Entertainment
Dainik Bhaskar: Zidd karo duniya badlo
Client: Dainik Bhaskar
Creative agency: Ogilvy & Mather
Corporate
Mahindra: Seed the Rise for India's Farmers
Client: Mahindra Group
Creative Agency: Flying Cursor
Fashion and accessories
Titan Raga: Break the Bias
Client: Titan Company
Creative agency: Ogilvy & Mather
Food and Beverages
Pepsi: Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson
Creative agency: J. Walter Thompson
Government/Ministries
Indian Army: The Most Exciting Job
Client: Indian Army
Creative agency: Grey Group India
Home care
Ariel - Dads Share the Load
Client: P&G India
Creative agency: BBDO India
Insurance
Max Life: Sachchi Advice
Client: Max Life
Creative agency: Ogilvy & Mather
Online Commerce
Flipkart: Flipkart matlab bilkul pakka
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
Personal Care
He Deo: Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett
Telecom/Internet/IT/Apps
Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather
Travel, tourism and hospitality
Rajasthan Tourism: Jaane Kya Dikh Jaye
Client: Rajasthan Tourism
Creative agency: Ogilvy & Mather
Pharma/Wellness/Healthcare
IAPC - Last Words
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
Fittings and Fixtures
Wintech - Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson
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(Disclosure: Campaign India is knowledge partner for IndIAA Awards 2016, responsible for screening nominations invited from the industry, and scanning all work that appeared during the eligibility period, to arrive at the shortlist.)
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