IndIAA goes regional

IAA India chapter is launching a set of regional awards to take care of the real needs of regional advertisers and agencies.

 

Ramesh Narayan, president, IAA India Chapter says, "We are very excited with this new initiative. These awards will fill a huge vacuum in states and help raise the overall standard of advertising in different regions.”

 

Srinivasan K Swamy, chairman Regional IndIAA Awards and chairman, RK Swamy BBDO adds, "To recognise excellence in advertising principally in regional languages and by regional agencies, IAA has launched a set of Regional Awards. A component is also included for national advertisers who release work in the regional language. The first of these regional awards will be for Andhra Pradesh and Telangana."

 

The component of AP/Telengana regional awards will be for work created in these two states by agencies located therein; the national component of the awards can be developed anywhere for any client, but the work must have been released in Telugu.

 

The campaigns would be short-listed by a set of experienced CMOs. The final round would be judged by CEOs who have a background in marketing. 

 

The last date for receiving nominations is March 5, 2018.

 

Visit www.indiaa-awards.org/regional to nominate your choice of campaigns.