Campaign India Team
Jun 07, 2022

ISA issues advisory to its members on BARC ratings

Draws attention to platforms that are not subscribed to BARC ratings

ISA issues advisory to its members on BARC ratings
The Indian Society of Advertisers (ISA) has asked its members to be cautious of channels that have opted out of BARC's rating system. 
 
A highly placed source from ISA has confirmed that the body has sent an advisory about the same, to all its members. 
 
ISA suggested that advertisers beware of engaging with channels that do not subscribe to BARC's ratings, since ROI is essential for any marketer. 
 
However, it has also shared that advertisers may independently make informed decisions with respect to such platforms and assess the situation as they see fit. 
 
This news comes months after the revival of the 17-month hiatus of BARC's news channel ratings.
 
An ISA spokesperson said, "As we know, BARC is a joint industry body set up to design, commmision, supervise and own an accurate and timely television audioence measurement system for India. By using audience data, one can ensure that very little advertising sped is wasted." 
 
Currently, the audience ratings for news and infotainment channels is rolled out on a four-week average basis to those channels that have subscribed to the ratings. 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.