Isobar India has announced the launch of KickStrat an internship opportunity for 'future strategists'.
Through KickStrat, the agency is offering a 24-week training program that allows young talent to explore account planning and strategy as a significant career choice.
This six-month program involves a blend of classroom learning, live projects, research and assignments. After the first three months of classroom training and research projects, the chosen few will advance to the next three months of on-the-job training, which could lead to a full-time position. In these times of fewer opportunities, the agency believes that the launch of this program will help train and build future strategic leaders.
Shamsuddin Jasani, group MD, Isobar South Asia, said, “We are excited to launch this program and train our future strategic leaders. We intend to enable 'strategic planning' for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”
Gopa Kumar, COO, Isobar India, said, “We are excited to launch this program for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent."
Mamtah Sabherwal, lead – North, account planning, Isobar India, added, “The industry has steadily moved away from the traditional model of account planning. Today, strategy is at the core of collaboration. It is present at every intersection of different functions. We, at Isobar, believe in nurturing talent, and with KickStrat, we want to build capable new-age strategists who can lead not just from the front but from the centre."