Jagdip Bakshi appointed to global role on Unilever

Jagdip Bakshi, CEO Contract Advertising, has been selected from within the WPP system to the role of global business director on the Unilever business at JWT. Bakshi (pictured) will be based out of London and the appointment comes into effect from September 2008. At the same time, Ravi Deshpande, national creative director, Contract Advertising has been elevated to the post of chairman and chief creative officer. The person expected to partner Deshpande and take up Bakshi's responsibility at Contract has not been decided yet and a decision will be made soon.