Staff Reporters
Jul 14, 2021

Jean Lin appointed as executive officer at Dentsu Group

Former Isobar CEO to guide the development of Dentsu Sustainable Business Solutions

Jean Lin
Jean Lin

Nearly two years after she was promoted from her role as global CEO of Isobar to leading Dentsu Creative, Jean Lin has now been appointed as an executive officer of Dentsu Group, effective on 1 August.

In her new role, she will focus on the development of Dentsu Sustainable Business Solutions (DSBS) which will be at the core of the sustainable client solutions provided across Dentsu's Japan business and Dentsu International, the company announced. Lin will continue in her global creative CEO role at Dentsu International. 

The DSBS proposition aims to bring together "Dentsu’s understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good", according to the company.

Toshihiro Yamamoto, president and CEO of Dentsu Group said: “Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

14 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

15 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

16 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.