Campaign India Team
Aug 10, 2018

Karthik Nagarajan appointed as chief content officer at Wavemaker

Was leading the content practice for GroupM prior

Karthik Nagarajan appointed as chief content officer at Wavemaker
Wavemaker India has announced the appointment of Karthik Nagarajan as chief content officer. 
 
Nagarajan was leading the content practice at GroupM prior. The team at Quasar, the creative and technology agency will report to him. 
 
Kartik Sharma, CEO, Wavemaker – South Asia, said, “Content is at the heart of our value proposition along with media and technology. These three pillars drive our rapid growth planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”  
 
Nagarajan said, “Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients.”
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

3 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

5 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

5 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.