Kashyap Joshi joins Schbang as executive creative director

Schbang has announced the appointment of Kashyap Joshi as executive creative director. 

 

He moves from Wunderman Thompson, where he was vice president and senior creative director. 

 

He will work with Aditya Mehendale, national creative director, and the newly appointed chief creative officer and chief integration officer, Rayomand Patell.

 

Mehendale said, "Kashyap is a powerful creative force. In a world that has become obsessed with the glitz of treatment and packaging, Kashyap is the sort who is more interested in the insides of the bonnet. I see him becoming a serious contributor to the elevation of our craft by strengthening the insights we chase and the questions we ask.”

 

Joshi said, "We've all seen many agencies trying to integrate mainline with digital. Either by upscaling their people's skills or by acquisition. Few, if any, have come close to achieving this. However, the good news is that this integration is happening (more easily and effortlessly) from the digital side. Mainly because of their fluidity of thinking and functioning. Schbang is at the forefront of this evolution, and I'm very thankful they've allowed me to be a part of it. I'm excited to see what lies ahead."

 

In a career spanning over 20 years, he has also worked with DDB India, TBWA and OgilvyOne, among others.