Fox International Channels has appointed Keertan Adyanthaya as the new managing director for Fox International Channels India. Adyanthaya comes from STAR India, where he was general manager and executive vice president, STAR World and STAR Movies.
Starting April, Adyanthaya will be in charge of all existing Fox International Channels in India including its existing brands like National Geographic Channel, Fox History and Entertainment as well as its upcoming ones like Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.
"I am extremely excited about this new role. This is an incredibly strong and dynamic line-up of channels and my primary focus will be to rapidly grow the network's business in India," said Adyanthaya, on his appointment.
With a career spanning over 15-years in allied fields of the media, he has earlier worked at O&M and Mindshare in media planning where he honed his analytical and strategic skills; followed by senior level assignments at Channel [V], STAR News, Vh1 and STAR Plus, either in the marketing or the business head role.
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