Spanish fashion giant, Mango and Myntra, have appointed Kiara Advani as brand ambassador in India.
She will endorse the brand’s Spring-Summer-22 collection. Kiara is tasked with building a stronger brand salience for Mango, with its shoppers and with her fans across the country.
The brand has already rolled out a film featuring the actor. The campaign will be promoted across digital, showcasing Mango’s spring-summer collection.
Vishal Anand, senior director, Myntra, said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day. The association with Kiara for the new vibrant -Summer collection is sure to enamour the fashion-forward audiences of the country.,
Daniel Lopez Garcia - head of expansion and franchises, board of director, Mango, said, “The new Mango Spring-Summer 2022 campaign captures the essence of summer blooms perfectly. The designs have been created by adopting the current trends, while leaving room for personal expression among women in the age group of 18-45. With Kiara onboard, we are confident of strengthening our presence further and reaching our target audience, which is also the actor's core audience.”