Ridley will be repsonsible for driving the strategy and vision for Kinetic.
Commented Ridley, “The next phase of Kinetic’s development will be a move away from an OOH specialist positioning and an affirmation of our transition towards an environment and lifestyle offering. This very much reflects our global objectives to be market leader in every territory that we exist for both the strategic planning and implementation of all forms of lifestyle experiences and media environments.”
Added Eric Newnham, “There have been some necessary management changes over the past year or so. Steve Ridley’s promotion to global CEO reflects his vision for taking Kinetic forward as a dynamic communications agency in markets across the globe.”