Kohler India appoints Tilt Brand Solutions

Kohler India has appointed Tilt Brand Solutions to handle its creative mandate. The account was won without a multi-agency pitch.

 

The agency's mandate is to conceive, create and execute creatives for Kohler’s entire portfolio.  

 

Parveen Gupta, head - marketing, Kohler India, said, “The most admired and recommended international brand in the bathroom industry, Kohler continues to invest in brand building efforts, so as to showcase Kohler's design leadership and bring alive a unique and innovative product proposition for consumers. Tilt Brand Solutions with its robust strategic approach and a proven track record of creating clutter-breaking creative solutions makes this a great partnership."

 

Rajiv Chatterjee, co-founder and group chief growth officer, Quotient Ventures, added, “It is an exciting moment for us as we embark on this journey, to build for a global giant like Kohler, deeper roots in India. Kohler has entrusted us to help build and strengthen their exciting brand; and we are both thrilled about and grateful for the faith placed in us.”