Radhika Joshi
Oct 04, 2011

KR Skandraaj joins Dinamalar as GM-marketing

Prior to this, he was the chief operating officer of Sovereign Media Marketing

KR Skandraaj joins Dinamalar as GM-marketing

KR Skandraaj has joined Dinamalar as general manager-marketing. Previously the chief operating officer of Sovereign Media Marketing, he will now be overseeing the marketing initiatives of the publication.

Speaking about their new head of marketing, L. Adimoolam, chief marketing officer, Dinamalar, stated, “It’s an absolute honour to have KR Skandraaj wield the baton for our marketing initiatives. A man who has been instrumental in changing the marketing landscape for Tamil dailies, KR Skandraaj has to his credit some of the most pioneering branding initiatives, so having him on board is certainly good for our publication. It cannot be a more opportune time, since Dinamalar has exciting new branding options for advertisers, which would now gain an insightful new dimension with Skandraaj joining the ranks. We’re looking forward to a successful working association with the stalwart of marketing strategies.”

Skandraaj, who has officially begun his stint with Dinamalar, said, “With six decades of publication history behind it, Dinamalar has a media standing that can be matched by very few media houses in the country. As a publication Dinamalar has crossed numerous milestones and I consider it an honour to be part of the team that is poised to change the way brands start utilising the marketing possibilities that the oldest news dissemination medium has to offer. We’ve already started exploring unthought-of possibilities; it should just be a matter of very short time before you will see what new intuitive prospects Dinamalar will be opening up for brands this time around.”

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

Does OPPO’s Reno13 campaign truly capture living in ...

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

3 hours ago

Quick buzz or backlash: Are negative marketing ...

SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.

2 days ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

2 days ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.